Role
Senior Product Designer (UI lean)
Senior Product Designer (UI lean)
Team
x1 Design Director
x1 Associate Design Director
x2 Senior Product Designer
x1 Mid Product Designer
x1 PM
x1 Design Director
x1 Associate Design Director
x2 Senior Product Designer
x1 Mid Product Designer
x1 PM
Duration
28 weeks
28 weeks
Platforms
Web, Mobile & TV
Web, Mobile & TV
Skills
UX, UI, Brand, Motion, Prototyping
UX, UI, Brand, Motion, Prototyping
Context
SonyLIV, with 118 million monthly active users, is a well-known platform on the indian market, but struggles with a negative audience perception.
Solution
Creating a strong visual language that represents the SonyLIV brand, with a well-crafted design library, focusing on details that made the product stand out.
First, I contributed to build the foundation of a strong Design System, through the creation of navigation principles, components and color scheme.
To demonstrate Mobile, TV and Web interactions, I built a series of prototypes starting with Navigation principles for Mobile, TV and Web.
Our internal design critiques and regular client's catch ups inssured clear feedback and iterations.
Our internal design critiques and regular client's catch ups inssured clear feedback and iterations.
MOBILE navigation
TV REMOTE INTERACTION
Once the main principles were validated, I took ownership of the Subscription flow, including information hierarchy, UI, interaction of elements such as the subscription cards, plan comparison, payment funnel.
Subscription Cards - First iteration
COMPARE PLANS
PAYMENT FUNNEL
Payment Funnel - WEB
