Introduction
During my tenure at TCS Interactive, I worked on SonyLiv redesign project across various platforms: TV app, mobile app, and web app.
For this project I contributed to designing UI screens, building Figma prototypes, and creating a Figma components Library that was added to the global Design System.
For this project I contributed to designing UI screens, building Figma prototypes, and creating a Figma components Library that was added to the global Design System.
Team: One Design Director, one Associate Design Director, 3 Senior Product Designers (including myself) each of us dedicated to a specific part of the app experience.
The entire Roadmap of the project ran over 28 weeks in total.
I worked on the project between week 21 and week 28.
The entire Roadmap of the project ran over 28 weeks in total.
I worked on the project between week 21 and week 28.



Context
SonyLIV, with 118 million monthly active users, is a well-known platform on the indian market, but struggles with a negative audience perception.
- Frequent bugs
- Inconsistent branding
- Frustrating user experience
... have led to low NPS scores and a shrinking audience.
- Frequent bugs
- Inconsistent branding
- Frustrating user experience
... have led to low NPS scores and a shrinking audience.
Solution & Approach
Creating a strong visual language that represents the SonyLIV brand, with a well-crafted design library, focusing on details that made the product stand out. Icons were redesigned, Navigation was optimized for fast content discovery.
I worked on:
I worked on:
- A number of UI and visual components across TV, Web, Mobile.
- The main navigation interactions on TV, Web and Mobile.
- The subscription flow and interactions for TV, Web and Mobile.
- The main navigation interactions on TV, Web and Mobile.
- The subscription flow and interactions for TV, Web and Mobile.

Highlights of work I have delivered









CTV app navigation interactions
Main navigation
Subscription page
COMPARE PLANS
PAYMENT FUNNEL
Web app Subscription Designs and Interactions
CTV app Navigation Interactions
Web app Designs & Navigation Interactions