SonyLiv app ( Mobile / TV / Web )

AGENCY: TCS INTERACTIVE

Introduction

During my tenure at TCS Interactive, I worked on SonyLiv redesign project across various platforms: TV app, mobile app, and web app.

For this project I contributed to designing UI screens, building Figma prototypes, and creating a Figma components Library that was added to the global Design System.

Team: One Design Director, one Associate Design Director, 3 Senior Product Designers (including myself) each of us dedicated to a specific part of the app experience.

The entire Roadmap of the project ran over 28 weeks in total.
I worked on the project between week 21 and week 28.

Context

SonyLIV, with 118 million monthly active users, is a well-known platform on the indian market, but struggles with a negative audience perception.

- Frequent bugs
- Inconsistent branding
- Frustrating user experience

... have led to low NPS scores and a shrinking audience.

Solution & Approach

Creating a strong visual language that represents the SonyLIV brand, with a well-crafted design library, focusing on details that made the product stand out. Icons were redesigned, Navigation was optimized for fast content discovery.

I worked on:

- A number of UI and visual components across TV, Web, Mobile.
- The main navigation interactions on TV, Web and Mobile.
- The subscription flow and interactions for TV, Web and Mobile.