Introduction
During my tenure at TCS Interactive, I worked on SonyLiv redesign project across various platforms: TV app, mobile app, and web app.
For this project I contributed to designing UI screens, building Figma prototypes, and creating a Figma components Library that was added to the global Design System.
For this project I contributed to designing UI screens, building Figma prototypes, and creating a Figma components Library that was added to the global Design System.
Team: One Design Director, one Associate Design Director, 3 Senior Product Designers (including myself) each of us dedicated to a specific part of the app experience.
The entire Roadmap of the project ran over 28 weeks in total.
I worked on the project between week 21 and week 28.
The entire Roadmap of the project ran over 28 weeks in total.
I worked on the project between week 21 and week 28.
Context
SonyLIV, with 118 million monthly active users, is a well-known platform on the indian market, but struggles with a negative audience perception.
- Frequent bugs
- Inconsistent branding
- Frustrating user experience
... have led to low NPS scores and a shrinking audience.
- Frequent bugs
- Inconsistent branding
- Frustrating user experience
... have led to low NPS scores and a shrinking audience.
Solution & Approach
Creating a strong visual language that represents the SonyLIV brand, with a well-crafted design library, focusing on details that made the product stand out. Icons were redesigned, Navigation was optimized for fast content discovery.
I worked on:
I worked on:
- A number of UI and visual components across TV, Web, Mobile.
- The main navigation interactions on TV, Web and Mobile.
- The subscription flow and interactions for TV, Web and Mobile.
- The main navigation interactions on TV, Web and Mobile.
- The subscription flow and interactions for TV, Web and Mobile.
Highlights of work I have delivered
- Designing buttons states for TV and Web
- Prototyping TV, Mobile and Web navigation interactions
- Understand subscription flow, designing UI, create Figma components and prototype Mobile and Web interactions
- Prototyping TV, Mobile and Web navigation interactions
- Understand subscription flow, designing UI, create Figma components and prototype Mobile and Web interactions
CTV app navigation interactions
Main navigation
Subscription page
COMPARE PLANS
PAYMENT FUNNEL
Web app Subscription Designs and Interactions
CTV app Navigation Interactions
Web app Designs & Navigation Interactions
